We need to move away from a closed and selfish attitude in a social networking environment and to be open and giving. It is a change which many coming out of a corporate environment are unable to make without adopting a completely different mindset. Some never do.

A business card should say what the card owner can do for his clients for customers; in other words, not talk about the offering but what service or help the client gets. To put it in sales talk, tell us the benefits and not the features.