It struck me the other day while I was waiting for a hair cut that there are different ways of attracting customers. Some businesses are totally passive in their marketing, some can get away with only a little marketing, and there are those who will not be noticed without taking the trouble to market in…
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Why don’t businesses realise it is so important to answer the telephone or at least have someone answer it for them?
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Image via Wikipedia We all have our prejudices, and I guess mine are reflected in my approach to social media and indeed networking on and off-line. Here are some turn-offs as regards Twitter users – I won’t say the Twitterati, because I reserve that expression for those who seem to me to know what they…
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If you are a regular visitor to On our bikes you will know that I believe in management with a light touch. In other words, I hope that employees will work hard out of a sense of loyalty and because there is mutual respect between them and their managers and they wish to please and…
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Imagine you have spent a long time building your on-line reputation. You have spent years talking to people, befriending them, helping them and building trust. Your network has become a source of advocacy for your character and your business. You are held in the highest esteem. Then one day, in respect of a relatively trivial…
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Quite a few years ago I worked for a very large firm of accountants. One of the less pleasurable aspects was in dealing with difficult clients. There were clients who paid their bills late of course, there were clients who didn’t take advice, clients who let their affairs get into a mess, and, worst of…
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I hope you enjoy running your business. I know I enjoy running mine. Business should be fun and give pleasure and a sense of achievement, as well, of course, as making money. It might come as a surprise to some of you that there are people who just play at business. They enjoy what they…
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I don’t know about you, but one of the most annoying aspects of advertising on the TV and radio is when large companies disparage their opponent’s products, or say that so many of their products cost less than those sold by their competitors. I always think those are cheap shots in more ways than one….
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It is a great philosophy in business to strive to the be the best in our field, to go that bit further in what we do, and provide the best quality. That way we can stand out in drawing new business because our clients will, we hope, recommend us. However, our clients can get used…
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