Our first businesses are generally based on our familiar environments. We tend to work in familiar areas. That is understandable, but we can corral ourselves into a particular mindset in which we can believe that we are only good at one discipline. That can be a mistake and potentially very limiting.

What else would we enjoy? What ambitions did we used to have? What do some of our friends do which we think would be satisfying and fun?

Our marketing friends tell us we should always keep testing our marketing campaigns. See what works and what doesn’t, but give each idea a fair run. Why not adopt that method with our new enterprises? Why not market and sell our new service or product and just see if we are successful and we have fun doing it?

Why not?

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