Great gestures and goodwill

A local business in our County Town has a regular monthly networking lunch meeting and I was lucky enough to be invited along a week or so back. I met some great people, both new faces and familiar ones, and there were probably sixty or eighty people there.

Here’s the thing. The buffet lunch was free. It was an extremely generous gesture by the host business. Of course the bar venue had to make money, so the drink wasn’t free, but free food and great company? Who would turn that down?

The idea is of course great marketing. Which firm in the host’s sector will we think of first when we or our clients have a need? In the long run they will get great business and I stress, this is probably a long haul marketing strategy to get more clients, and that deserves admiration for their foresight.

So we have a free lunch and benefit from building relationships, and with the kindness and courtesy shown by our hosts on the day they will be deserved winners.

© Jon Stow 2010

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