I love Twitter. Many people blog about it, but a networking friend of mine is struggling to understand how she may benefit, and this is what I have told her.
I use Twitter:
• to stay in touch with as many as possible of my on-line and off-line network with whom I had had contact already when I started a year and a half ago.
• to find new connections and interesting people.
• the above would include people in my own business or allied businesses in tax and accountancy, and across borders too.
• to keep up with the latest news, by which I mean news in general, social media news and news in my own business area
• to have a bit of fun with people I know or have met through Twitter.
• to follow the exploits of celebrities of interest to me
• to find blogs of interest from a professional point of view or of general interest including those related to social media
• to draw people to my own blogs and hope they find them interesting
I use tools to manage my contacts in groups and Twitter lists, because no one can do anything more than dip in now and again to the main “All Friends” Twitter stream. The main tools I use are TweetDeck which is desktop based and HootSuite, which is web browser based. That way I can see what my closer contacts are saying all the time and we can have conversations and help each other. In the beginning it does need a bit of work, but after that one can just dip in and out, a few minutes a day, or however long one wishes, and can use the various phone apps to stay in touch when out and about.
Twitter is the cement or glue which binds my larger network together. It has vastly increased the number of people I feel I know at least a little, and there are more people to whom I could give referrals. I have reconnected with people with whom I had lost contact.
Above all, Twitter involves conversation and being part of the conversation, and it has brought me business too. Of course, depending on your current business and situation it may not be of benefit, but I would feel that spending just a little time on Twitter was an investment for the future,
Follow me on Twitter @JonStow