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Monthly Archives: February 2011
Living our lives in public
I guess all of us who use social media tools and web applications are to a degree living a public life. After all, that is the purpose, isn’t it – to raise our profiles for marketing purposes? Continue reading
Posted in networking, Social, Social media
Tagged network, networking, reputation, Social media
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How much is a consultant worth?
Consultants and indeed anyone offering a service should think in terms of what value they can deliver to the client when making a proposal. How much better off will the client be at the end of the assignment or how much value going forward will the client benefit from? Continue reading
Posted in Business planning, Customer relations, marketing, Sales
Tagged consultant, day rate, marketing, Start-up, value billing
1 Comment
I’m gonna sit right down and write myself a letter
I’m gonna sit right down and write myself a letter And make believe it came from you Once upon a time Going through some old papers the other day I found a note I wrote myself a long time ago. … Continue reading
Be prepared to splash out
We all know that when we run a business there are certain expenses we must meet before we can even function. We have motor costs, office costs, insurance, software, hardware and so on. If we have any sense we choose the best options in each category It doesn’t necessarily mean the cheapest, but what fits us best. Continue reading
Posted in Business planning, marketing, Sales
Tagged investment, Marketing and Advertising, problogger.net, sales
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The Appointed Time
I have just had a poor experience because the owner mixed up my appointment for another date in the future. Continue reading
Posted in Customer service, Sales, Start-up
Tagged answering service, Customer service, reputation, small business, Virtual assistant, Voicemail
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Cracking content marketing
Many small traders and especially consultants do not appreciate that they need to have a website. Some of course have great expertise in their field but are not web-aware. We know that these days when thinking of taking on a new supplier, so many businesses type the name into Google Continue reading
Posted in Business planning, marketing, Sales
Tagged competitor, Content marketing, inquiries, Internet marketing, knowledge, sales, Search engine optimization, traffic, writing
4 Comments
Rabbit, rabbit!
Image via Wikipedia I hadn’t intended to return to the subject of web influence but elsewhere on “the internet” there are people including quite well-known pundits telling us that we should be working on our Klout and PeerIndex ratings because … Continue reading
Posted in marketing, Sales, Social media
Tagged influence, Klout, noise, Social media
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Never mind the quality?
Image via Wikipedia I love being in business, and not being an employee and part of someone else’s business. Many of you have heard that from me before. Just the same it is not all plain sailing and that is … Continue reading
Posted in Business planning, Customer relations, Sales, Start-up, Uncategorized
Tagged business, client, Happiness, quality, Samuel Johnson, service, Start-up, value
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