And I don’t mean a goal post. It is just that sometimes we can use sport to illustrate a point about business. So to a cliched quote “If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.” attributed to W L Bateman. This sentence is used everywhere to…
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Having been networking on-line for quite a long time – eight years – I have quite a significant contact network out there. It is not the biggest network because I do not add people just to bolster my scores. I still have an issue with Dunbar’s number which is the village in my head, so…
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We all need to give our clients and customers a compelling reason to buy from us. We have to be different from the rest and match exactly what our prospects think they need. Match.com has a great advert which exactly expresses the need, and if I were in the market I would be at the…
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There are the chosen few who have never worked for anyone else, and then there are the rest of us who used to be employed but now run our own businesses. When we were employed we did not have total control of our destiny. Perhaps we didn’t choose the right employer or we could have…
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Quite often when I am taking my evening walk, I pass a man of about my age scurrying back from the rail station. No doubt he is a City worker. He does not meet my eye and scoots past like a frightened rabbit. Generally when I pass someone out walking, I say hello, especially if…
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Small businesses have a huge advantage. They know their customers. Large businesses don’t. Small businesses which become large businesses forget their customers. I wrote a while back about our extreme disappointment at our treatment by a veterinary practice. Quite apart from the excessive charges levied in the face of my wife’s and my distress,…
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I have written in my tax diary that most accountants don’t get Twitter or other social media. Of course some do and are brilliant at using multiple platforms. I think most that do make a start don’t stay engaged long enough. Do you think traditional professionals such as accountants and solicitors / lawyers do get…
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A year or so back my wife and I were lucky enough to visit St. Lucia. It is a beautiful island, and if you get the chance to go there, I do recommend it. It is a place where we from the developed world can enjoy great luxury in the sun, buy cheap goods…
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A couple of my favorite bloggers have talked about the apparent decline in original thought. Danny Brown suggests that popularity can breed sameness in part because of pandering to the masses. Gini Dietrich talks about aggregation and automation which encourages laziness on the part of the bloggers or writers, and, I think, on the part…
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By hard work and dogged determination we can get there and earn our superhero’s cloak (maybe we don’t want those tight pants).
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