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Monthly Archives: June 2011
Content marketing – it really works!
The marketers I am not a marketing guy. I am always keen on picking up new ideas of course, but I defer to others in advising businesses on marketing, and as you know, I know a lot of people who … Continue reading
Posted in Blogging, marketing, Sales
Tagged article, Blog, Content marketing, long tail, Niche market
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We can’t micro-manage our network or you can’t please all the people
As you all know I care very much about reputation – not just mine but those who I like and think should be more careful. So as far as I am concerned, I don’t like open criticism of other individuals, … Continue reading
Posted in Blogging, Business planning, Customer relations, marketing, networking, Social media
Tagged Chris Brogan, network, reputation, Social media
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Don’t follow your dream? You can if you plan it.
I am all in favour of dreams. I have them myself. The trouble is that as a tax and business adviser, I have come across a lot of shattered dreams. Life by the sea I was reminded of … Continue reading
Posted in Business planning, Start-up
Tagged Café, planning, practical, Research, small business
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Let another brain take the strain
Are you good at everything? I’m not. I doubt many people are. Do you like having to do everything in running your business: both the creative and the mundane? Of course what is mundane to some is interesting grist to … Continue reading
Posted in Business planning, management, networking, Start-up
Tagged profit, service, small business, subcontract
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Telephone warning for start-ups and all small businesses
When we start our shiny new businesses we are eager to get all the basic services in place, and these days that includes our telephone and broadband services. Read the small print It is tempting to choose the best price … Continue reading
Posted in Business planning, Customer relations
Tagged broadband, contract, OFCOM, telecoms, Telephone, unfair
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The fear of the unknown
The premise of this blog is my story of starting my own business by accident, because I became unemployed and couldn’t find another job. I had no choice. Of course prior to my involuntary arrival in what was a freelance … Continue reading
Posted in Business planning, Start-up
Tagged Employment, fear, security, small business, Start-up
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Is your content out of your control?
In this world of social media competition, I worry that some people are not in charge of their content. As far as I am concerned, social media is (are?) not supposed to be competitive, but about having conversations and getting … Continue reading
Posted in Blogging, Business planning, Customer relations, marketing, networking, Social media
Tagged marketing, reputation, Social media, Twitter
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Having a negative influence online
Haven’t we talked about online reputations before? We certainly have! Just the same, I sometimes worry about apparently intelligent people who probably do their businesses no good with their unfettered pronouncements on anything we care to think about. I am … Continue reading
Posted in Blogging, Customer relations, marketing, Social media
Tagged negative, reputation, Social influence, Social media, trust, Twitter
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First impressions
There are an awful lot of cliches. You know the sort. You have thirty seconds to make an impression on a first meeting. You’ll never get a second chance to make a great first impression. Psychologists tell us … Continue reading
Posted in networking, Social, Social media
Tagged Education, first impression, networking, small business
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