Monthly Archives: November 2012

My thanks to Zig Ziglar

Zig Ziglar died this week. He was described in a report in his local Dallas newspaper as a motivational speaker. Yes, he was that, but to most of us who have read his books he was the guy who taught us how to sell in a nice way. Seth Godin  as always puts his message…

Content marketing versus selling, in the flesh or on-line

  Death of a Saleswoman I was at a business show the other day and saw that a well known software company was running a presentation entitled “How to increase revenue into your practice”. Naively, I thought that this would be a useful exercise in sharing knowledge as many of the other sponsored presentations were….

What we can learn from big business and multi-nationals

Set aside the criticism Multinational companies have been much in the news recently over their tax arrangements. This is not the place to discuss those, but as we have heard so much criticism of Amazon and Starbucks amongst others I think it is time to remember what we owe these companies in gratitude. Days of…

Selling our knowledge as a small business service provider

  They can’t do what we can Having knowledge, an expertise, is to have a highly valued asset. It is up to us to exploit it as well as we can. If we are service providers there are two ways of doing it. Either might be the right way for us, but it is up…

Run too fast, fly to high

Many successful people in business are prepared to take risks, which is why they get ahead of the game. I admire some who have take calculated risks to be a huge success. I guess Richard Branson would be one example of someone who stuck his neck out. Very often he has taken risks with finance…

What the BBC can teach us about management and team work

The Head Man (Director General) at the BBC, George Entwhistle, resigned not because he made an error of judgement but because his management or his employees did not keep him informed about a major mistake they had made. He then looked foolish because he had not seen what was reported through other media including both…

An Innocent in Social Media Marketing Wonderland

  `You might just as well say,’ added the Dormouse, who seemed to be talking in his sleep, `that “I tweet when I sleep” is the same thing as “I sleep when I tweet”!’ At least that is what the Dormouse might have said nearly a century and a half on. I don’t know about…

Keeping your business safe – Part 2

Keeping your cover You are the boss. It is your business. But suppose you were not there for a week, or a month, or many months, or couldn’t work ever again. How would you manage? I believe in insurance and I believe in common sense. Not everyone does believe in insurance. I know people who…

Keeping your business safe – Part 1

The high wire Most small businesses rely heavily on the boss. That’s you and I. We may have great managers upon whom we can rely when we are away, but sooner or later, we have to be available to make decisions about the big issues. However, accidents will happen, and therefore we need insurance, whether…

Monthly Archives: November 2012

My thanks to Zig Ziglar

Zig Ziglar died this week. He was described in a report in his local Dallas newspaper as a motivational speaker. Yes, he was that, but to most of us who have read his books he was the guy who taught us how to sell in a nice way. Seth Godin  as always puts his message…

Content marketing versus selling, in the flesh or on-line

  Death of a Saleswoman I was at a business show the other day and saw that a well known software company was running a presentation entitled “How to increase revenue into your practice”. Naively, I thought that this would be a useful exercise in sharing knowledge as many of the other sponsored presentations were….

What we can learn from big business and multi-nationals

Set aside the criticism Multinational companies have been much in the news recently over their tax arrangements. This is not the place to discuss those, but as we have heard so much criticism of Amazon and Starbucks amongst others I think it is time to remember what we owe these companies in gratitude. Days of…

Selling our knowledge as a small business service provider

  They can’t do what we can Having knowledge, an expertise, is to have a highly valued asset. It is up to us to exploit it as well as we can. If we are service providers there are two ways of doing it. Either might be the right way for us, but it is up…

Run too fast, fly to high

Many successful people in business are prepared to take risks, which is why they get ahead of the game. I admire some who have take calculated risks to be a huge success. I guess Richard Branson would be one example of someone who stuck his neck out. Very often he has taken risks with finance…

What the BBC can teach us about management and team work

The Head Man (Director General) at the BBC, George Entwhistle, resigned not because he made an error of judgement but because his management or his employees did not keep him informed about a major mistake they had made. He then looked foolish because he had not seen what was reported through other media including both…

An Innocent in Social Media Marketing Wonderland

  `You might just as well say,’ added the Dormouse, who seemed to be talking in his sleep, `that “I tweet when I sleep” is the same thing as “I sleep when I tweet”!’ At least that is what the Dormouse might have said nearly a century and a half on. I don’t know about…

Keeping your business safe – Part 2

Keeping your cover You are the boss. It is your business. But suppose you were not there for a week, or a month, or many months, or couldn’t work ever again. How would you manage? I believe in insurance and I believe in common sense. Not everyone does believe in insurance. I know people who…

Keeping your business safe – Part 1

The high wire Most small businesses rely heavily on the boss. That’s you and I. We may have great managers upon whom we can rely when we are away, but sooner or later, we have to be available to make decisions about the big issues. However, accidents will happen, and therefore we need insurance, whether…