Pieter Bruegel the Elder: The Seven Deadly Sins or the Seven Vices - Pride (Photo credit: Wikipedia)
We have worked hard to be where we are. We have tried to learn all the demands of the business we are in. We keep ourselves up to date with every bit of news in our industry, every change in the law which may affect us or our customers and every social media tip to advance our business and help those customers.
We might think we know it all, and (warning, cliché alert) we have got the tee-shirt. But we don’t know it all.
It is all to easy to tell our customers and clients what to do to fit in with us and what we think is right, but we need to listen to them first. Unless we listen, we don’t know what they have to tell us which ought to affect what we need to advise them about. For many small business service providers, listening to customers’ problems helps us know what they need, and therefore helps us make the sale.
Arrogance is a sin in business; a step beyond Pride, one of the Seven Deadly Sins. Humility when helping those who provide our business income is a handy virtue.
Have you been on the wrong end of someone else’s arrogance?
