We know how to deal with customers who are making our lives less fulfilling. What about the non-customers who are unkind to us?
Many of us market our businesses on-line. That does leave us open to abuse. I do accept that many high-profile people have to put up with targeted abuse. The rest of us just catch random abuse. It is important not to take it too hard. After all it says more about the abusers than about us.
The on-line world has highlighted that there is a small minority of people who enjoy being unkind and who harbour dreadful prejudices, often based on ignorance, although with the web has been up and running, there is no excuse for ignorance. Maybe it is studied ignorance, but one only has to look at comments on stories on newspaper websites to realise that there are some with serious chips on their shoulders.
Those people spitting bile we do come across now and again. We do not need to take notice and let them spoil our lives. It is probably not personal (but if it is, that’s different). Sadly it is their lives that are already spoiled if they do not get help. Rise above it if you can. Have you had to rise?