Are your prospects in harmony with your business?

I guess we can all make a splash once to get noticed, and a joke might be the way to do it. Will prospects really remember a business for the one joke, repeated over and over again, or will they get bored?

Here is eHarmony’s current ad in the UK:

 

 

 

 

I would rather that my potential clients felt they could relate to my business and feel comfortable that I could give them what they wanted.

Here is a confession. I have played the dating agency game, and did computer-dating back in the Seventies and Eighties (yes, they had computers then). I would far rather have thought that I did not need to have film-star looks, and did not need to be perfect. I was looking for a normal sort of girl, not some glamour model who would not give me a second look.

The old eHarmony ad featured real people who seemed normal to me; not ordinary, but with their own individual characteristics. Had I still been in the game, I know that this next ad would be much more attractive because I would be comfortable with it until I bought.

 

Don’t you prefer this to the joke ad? Well, I certainly do, but does the advertising agency know better?

Isn’t your prospect more likely to buy when they feel familiar and comfortable with your business and you?

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