So often I meet earnest business people who work hard and are not making money. So often it is because they undervalue themselves and what they do. They offer a great service, and if you asked their customers they would say that the businesses really stand out in terms of service quality.
This is one of my favourite themes. You need to value yourself and your own business, and know that your extras and special care for your customers and clients warrant higher charges, and your clientele will not complain. You must not join the race to the bottom.
And if you don’t believe me, see that that Master of Marketing, Jim Connolly, thinks. Do you believe me now?