Don’t be afraid to ask

When I started out on my own in business, I thought I knew a lot and in fact I knew very little.

Why did I think I knew a lot? Well, for a good few years I had worked with small businesses as clients, and my employers had called themselves “accountants and business advisers”. So, yes, I understood the mechanics of being in business. I had advised clients about their tax issues, how much they owed in tax and how much they could save.

So what was the problem? Well, I had never tried to visualise myself in their shoes. I did not understand the day-to-day challenges of sales and cash flow. I did not appreciate the responsibilities to employees and workers engaged. I did not realise that everything a business owner does has an impact on family, both financially and time-wise, far more than for an employee.

It is difficult at the beginning of our business. We need a new mind-set. We need to understand about being found by customers, making sales, managing our finances without a guaranteed monthly or weekly income, and in organising our time.

We need to ask our friends in business when we don’t know something. We need to call in help from the outset.

Running a business is hard at the outset. It will be worth it and it will be very rewarding to succeed through our own efforts, knowledge and dedication. But don’t be afraid to ask.

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