I think you would agree that we should always enjoy our work, whether we have our own business or we work for someone else. Otherwise, we really should find something else to do.
If we have a good time at work, this will rub off on our customers naturally when we talk to them. They should feel very comfortable dealing with us and it will increase the likelihood that they will stay as customers for the long term.
Yesterday my wife Gloria and I met someone who obviously did enjoy her work. She was on the checkout at our local supermarket. In our three or four minutes with her she chatted non-stop (OK, some miseries might have been irritated) but as far as we were concerned she made the end of our shopping experience really fun. She brightened up our day. She is a credit to her employer.
If we do our work cheerfully, we may make someone else’s day better. It is worth thinking about.