Human beings are social animals. We like to hear from people. We like to know that we are in the thoughts of others. We like to belong.
Our clients and customers are human beings. They like to hear from us not just at the time we do work for them. They like to know we are thinking about them.
It is important to stay in touch, not just with the occasional generic email or newsletter. Check how your customers are. Make it personal. Ask them if there is anything they need. Make them feel wanted. You like to feel wanted, don’t you?