We had a very interesting speaker at a meeting I went to the other week. He was very knowledgeable in his subject and sounded as though he could really help his clients through tough times and to achieve their best.
After the talk, there was a general discussion during which it emerged that he had a doctorate in his subject. He was asked why he did not mention this in his talk or in his promotional material. He said he did not think it mattered. I suggested that potential clients and customers were not interested in qualifications, but only in what the person or business could do for them. That is my experience.
One way of showing what our business can do to help is to present case studies. I have several on my website. One client who came to me a couple of weeks ago first read my case studies last year. He was obviously a slow burner, but seeing what I had achieved for other clients ultimately persuaded him to come to me, and of course I can and am helping him to solve his problem.
People think of me mainly as a tax practitioner. What I really do is take away the worry and stress people go through when they have tax problems. That sort of pain relief allows my clients to get on with their lives rather than live a life of anxiety. Do you do that too?
Do you have a tax issue I can help you with? Get in touch and I will guide you.
