“How do I compete?”
That was a question recently put by an accountant who has another 125 accountants within a five mile radius. The easy answer might be “don’t”. Give in and do something else.
Then again, there is a lot of demand for accountancy services, but clearly plenty of supply.
The answer might be here:
- The other accountants are not competitors but colleagues.
- Do you have specialist areas in which you are strong and others might not be?
- Can you sell your services to the others and outsource some of the work you are not good at or don’t like to them?
- Can you concentrate on marketing your strong specialist areas to the public, making it clear you are different from the rest?
I am a tax guy, but I do not work in all areas of taxation. I specialise in landlord tax, capital gains on property, non-residents and a couple of other niches. Anything I do not like and am not good at, I simply do not do.
Do you stick to what you are good at? It is more enjoyable and more profitable too.
Do you have a tax issue I can help you with? Get in touch and I will guide you.