Category Archives: marketing

What counts is what we can do

We had a very interesting speaker at a meeting I went to the other week. He was very knowledgeable in his subject and sounded as though he could really help his clients through tough times and to achieve their best. … Continue reading

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A clear business message?

The other day I had a connection request on LinkedIn. When I looked at the person’s profile, I was none the wiser as to what he did for a living. There were two paragraphs of jargon. I did not understand … Continue reading

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Brands, value and me

I would normally avoid medical matters in this blog, but it is relevant that I am allergic to pollen floating about from early spring to mid-summer. You see, I buy anti-allergy pills which I find very helpful. I needed some … Continue reading

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“Thank you for your time”

That is something the TV news presenter says quite often to someone they have just interviewed. I think that phrase is a clue that they have not learned much from the interviewee; perhaps nothing at all which will help the … Continue reading

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How do I compete?

“How do I compete?” That was a question recently put by an accountant who has another 125 accountants within a five mile radius. The easy answer might be “don’t”. Give in and do something else. Then again, there is a … Continue reading

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Marketing, networking and evolution

A dozen or so years ago when I set up my own businesses, they were local. I joined various networking groups and met a lot of people. I belonged to on-line business networking sites and went to off-line meetings facilitated … Continue reading

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Born free, but life isn’t free

I get a lot of business through websites; both my own and others where I have a presence. The enquiries I receive as a consultant on somewhat technical matters fall into three categories: Genuine requests for help from people who … Continue reading

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What works for us

  When I started my businesses I took an ad in local monthly pamphlets which go out to probably about 20,000 homes. It worked quite well, but although I was at one time advertising in four of these booklets going … Continue reading

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Are your prospects in harmony with your business?

I guess we can all make a splash once to get noticed, and a joke might be the way to do it. Will prospects really remember a business for the one joke, repeated over and over again, or will they … Continue reading

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Running your own business down

So often I meet earnest business people who work hard and are not making money. So often it is because they undervalue themselves and what they do. They offer a great service, and if you asked their customers they would … Continue reading

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