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Category Archives: Sales
You are judged by your appearance
About a month ago, one of my clients asked for a special consultation. She wanted to discuss how her plans for the future and change of lifestyle would affect her tax position. I knew that she would also need some … Continue reading
Window shopping business services on-line
I don’t know about you, but I get a lot of new enquiries for my services via email. That is all very nice, but many of the potential new clients are located a long way from me. That does not … Continue reading
Forgiving the tyre-kickers
Most of those who inquire after my services know what they want. They know that what I do will give them value. If they do not understand that, I hope I am able to persuade them of the value … Continue reading
The hard sell and me
Playing hard ball When I moved from employment to running my own businesses I did a few sales courses. The first one I was obliged to undertake as it went towards getting and accreditation with a membership organization. The technique … Continue reading
Turning the business around
Sometimes business declines because there is a lack of demand for the product or service and no amount of clever marketing is ever going to increase sales. Recently I saw a feature on a news programme about a firm making … Continue reading
The cost of “fr*e”
We all know that supermarkets are clever in their labelling, trying to make us think we see bargains where there are not. “Only £1 today” might be a special offer or it might be the usual price, or they might … Continue reading
Posted in marketing, Sales
Tagged marketing, multiples, offers, profit margin, sales
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Do not lie to your prospects
Being straight with your clients is essential as we all know. Being honest as to whether we can help new enquirers is also vital. When we start in business there is a temptation to try to grab every customer who … Continue reading
Posted in Customer relations, Sales
Tagged honest, inquirer, prospect, reputation, Sales pitch
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Promoting your start-up business – Part 6 – Making business friends
Most start-up businesses start with one person – you. You might have one or two part-time staff or subcontractors. However there is a danger of feeling rather lonely. After all, you have to make all the decisions, and while … Continue reading
Posted in marketing, Sales
Tagged LinkedIn, networking, professional, Social media, Start-up, Twitter
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First steps in marketing your start-up business Part 1
You are about to open your doors to the public, whether that is literally if you have retail premises or consulting rooms, or figuratively if you are working from home and are more likely to be visiting your customers. How … Continue reading
Posted in Business planning, Sales
Tagged advertising, marketing, networking, Networking and Peer Support, Signage, Start-up
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Don’t sell yourself short – lessons from a great physicist
As you know if you read this blog, I am all for selling our skills on value. All too many business professionals think “How much will it cost me to do a project?”, then they add a bit of … Continue reading
Posted in Customer relations, Sales
Tagged reputation, respect, Richard Feynman, sales, value
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