Tag Archives: comfort

Service continuity, customer expectation and being as comfortable as an old shoe

  Our regular clients expect from us an excellent service and it is up to us to live up to their expectation. That does not mean that we never change what we do for them. In the last decade, advances … Continue reading

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Uncomfortable market positioning

I believe we in business all need to know where our place is in the market, and indeed to work at our positioning. Continue reading

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Southern Comfort is what I’m selling

Image via Wikipedia We are constantly assailed in the TV ad breaks by supermarkets essentially arguing and bickering with each other. “We are the cheapest on 500 products”, “we have these special deals on essential products”, “we will beat any … Continue reading

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