Personality, marketing and business principles

Those who know me well are aware that I prefer a logical approach to my work and pay attention to detail. That is the nature of the business I am in, helping people with their tax problems and teasing out and rectifying problems people have in their businesses. I am not saying that we should not take a step back now and again and look at the bigger picture, but like any mechanic I know that a major problem can arise from just a small failure. It is finding what has gone wrong which is the key to getting on the right track with things ticking over smoothly.

I have a similar approach to running my own business and to my marketing. I test and test what works, and spend money where I think it is best applied. While I have a pretty decent web presence it is not through being flamboyant; just through making friends and trying to help others online which is also really nice even where it makes no money.

I am definitely not an arty person. I can’t draw or paint. I don’t make big gestures. I don’t bother about sparkly things. I don’t throw myself into big campaigns without having some certainty of outcome. Yet those who do launch into major projects blindly, or seriously big marketing or advertising campaigns may come up trumps.

I wonder if deep down our approach to business reflects our personality and we cannot change it. Both methods work; the showman Richard Branson and the understated Warren Buffett. Is it better to be a shining light in the firmament with a Mac and an iPhone and an eye for the bright lights, or like me, an XP, Windows 7 Android sort of person with a touch of Linux, but pretty plain vanilla. Is it all down to our personality Operating Systems?

What do you think?

© Jon Stow 2010

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