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Tag Archives: false economy
It is all about getting in the cash
We have had some gloomy forecasts about the British economy recently with the Bank of England downgrading its own for growth in the immediate future. It says that growth in 2011 will be less than 3% compared with the previous … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged cash, cash flow, customer, Customer service, false economy, marketing, quality, reputation, sales
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Need a service? Get recommendations
A couple of people I know had a little success selling items on eBay, and not wishing to be wage slaves all their lives invested a considerable amount of money setting up a shopping website serving a niche market they … Continue reading
Posted in Business planning, marketing, Referral networking, Uncategorized
Tagged advice, false economy, marketing, planning, recommendation, referral, service, small business, trust, trusted
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Why quality is important – lessons from BMW and Waitrose
We need to engage trusted and recommended people to support our businesses, and we need to be the best in our field at what we do. We need to be different from the rest, to have something special as far as our prospects are concerned so that they want to be our clients. We need to be the Waitrose experience, top quality products and services for which we can charge a decent amount have our clients or customers and clients come back to us again and again. Continue reading
Posted in Business planning, Customer relations, management, marketing
Tagged BMW, customer, false economy, Jim Connolly, marketing, quality, recession, sales, trust, Waitrose
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False economies and part-timers
Following on from my last piece, at Christmas those with jobs may well be off work for a week or so, and students are home for the holidays. They may have some time on their hands and be thinking about … Continue reading
Posted in Business planning, management, productivity
Tagged budget, false economy, finish, part-time, professional, project, student
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Practicing what we preach – seeing value over cost
When we are selling our product or service, what many of us aim to do is to persuade our customer or client of the value of our offering. That way we get a proper reward, and of course we have … Continue reading
Posted in Business planning, Customer relations, management, marketing, productivity
Tagged business, contract, cost, false economy, marketing, penny-pinching, purchasing, quality, value
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