Tag Archives: Marketing and Advertising

Promoting your start-up business – Part 3

Advertising Advertising is a difficult subject for most small businesses, because there are many choices, but most of them will not be right for you. If you have a shop or any sort of retail premises, then in advance of … Continue reading

Posted in Business planning, marketing | Tagged , , , | Leave a comment

Names you shouldn’t call yourself

It is no secret that I don’t like the term “social media expert“. You can’t be an expert on a vast subject and know everything that is going on. You have to be a specialist in some areas, know how … Continue reading

Posted in Business planning, marketing | Tagged , , , | Leave a comment

Taking our business lives seriously

Playing at business You may think the title states the obvious, but some people don’t use their heads. They take short cuts in their work, such as the carpenter who does a quick botch job, or they take long holidays … Continue reading

Posted in Customer relations, Customer service, marketing | Tagged , , , , , | Leave a comment

Advice, logic, principles and beliefs

Yes, business is tough at the moment, so it is hard to believe that some owners are making more obstacles for themselves rather than trying to make running their business more profitable and less stressful. Somehow people get ideas in … Continue reading

Posted in Business planning, Customer relations, marketing | Tagged , , , | Leave a comment

Be prepared to splash out

We all know that when we run a business there are certain expenses we must meet before we can even function. We have motor costs, office costs, insurance, software, hardware and so on. If we have any sense we choose the best options in each category It doesn’t necessarily mean the cheapest, but what fits us best. Continue reading

Posted in Business planning, marketing, Sales | Tagged , , , | Leave a comment

Why starting a business is hard work for the brain

Holiday times are when we have space to think about the future, and for some it will be to seek new opportunities in starting a business. When we go back to first principles to start a new business we need … Continue reading

Posted in Business planning, marketing, Start-up | Tagged , , , , , | Leave a comment

Breakfast referral networking and gaining trust

When I started out running my own business I was lucky enough to be recommended to join BNI. In terms of business, it was not a huge success for me mainly due to local reasons, but it was great training … Continue reading

Posted in marketing, networking, Referral networking, Sales, Start-up | Tagged , , , , , , , , | Leave a comment