Tag Archives: practical

Short-term business follies

Sometimes I meet people who do not so much have a business plan as be after just making a fast buck. They try to follow every trend, or start implementing a strategy they just thought up in the middle of … Continue reading

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Don’t follow your dream? You can if you plan it.

  I am all in favour of dreams. I have them myself. The trouble is that as a tax and business adviser, I have come across a lot of shattered dreams.   Life by the sea I was reminded of … Continue reading

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Personality, marketing and business principles

I wonder if deep down our approach to business reflects our personality and we cannot change it. Continue reading

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You are more versatile than you think

As we know, there is far less job security these days. It is not just because of the recession and hard economic times. There is less of a tradition of working for one employer one’s whole life. People tend to … Continue reading

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Why we should not always take the easy way in business

If you are as lucky as I am, you will enjoy your work and running your own business. We have at least some control of our destiny even given the trials and tribulations of the economic downturn. However, I was … Continue reading

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Why your brand and your USP are important

Have you ever been confused by a marketing message or an advertisement that seemed out of place with the product? I believe that when we market our business by whatever means, we need to keep our product or service clear and distinct. Continue reading

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Being lucky!

I am pretty dependent on the technology working to keep my business running smoothly. I use many on-line services, paid-for and otherwise. For those who are computer-literate and can be flexible there should be a viable business (even if only providing a subsidiary income) using their talents or exploiting their knowledge in a hobby to go in a different direction. If you have experience in a market as a buyer, you can probably be a seller. Continue reading

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Dispatches from the front – age discrimination

Some of you may have seen a Channel 4 Dispatches episode this week about age discrimination, mainly not in the workplace (which is covered by Government legislation) but discrimination preventing more mature workers from being taken on in the first place. Continue reading

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Workplace tribalism

Small business owners are making hard decisions over job cuts and have to face the music and their workers. Continue reading

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Owning our mistakes–not an earnest business blog

We all make mistakes. We try not to, but admitting to failure is a way of helping us to do better. Fortunately for most of us, the errors we make will be relatively minor in our work activities, but a … Continue reading

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