Personality, marketing and business principles

Those who know me well are aware that I prefer a logical approach to my work and pay attention to detail. That is the nature of the business I am in, helping people with their tax problems and teasing out and rectifying problems people have in their businesses. I am not saying that we should not take a step back now and again and look at the bigger picture, but like any mechanic I know that a major problem can arise from just a small failure. It is finding what has gone wrong which is the key to getting on the right track with things ticking over smoothly.

I have a similar approach to running my own business and to my marketing. I test and test what works, and spend money where I think it is best applied. While I have a pretty decent web presence it is not through being flamboyant; just through making friends and trying to help others online which is also really nice even where it makes no money.

I am definitely not an arty person. I can’t draw or paint. I don’t make big gestures. I don’t bother about sparkly things. I don’t throw myself into big campaigns without having some certainty of outcome. Yet those who do launch into major projects blindly, or seriously big marketing or advertising campaigns may come up trumps.

I wonder if deep down our approach to business reflects our personality and we cannot change it. Both methods work; the showman Richard Branson and the understated Warren Buffett. Is it better to be a shining light in the firmament with a Mac and an iPhone and an eye for the bright lights, or like me, an XP, Windows 7 Android sort of person with a touch of Linux, but pretty plain vanilla. Is it all down to our personality Operating Systems?

What do you think?

© Jon Stow 2010

[tweetmeme source=”JonStow” only_single=false]

Why we need to retain our business ambition

Kennedy Space Center.
Image via Wikipedia

We have all had ambitions. We grow up with them, and in order to move our lives and businesses forward we need to keep them.

Of course I don’t mean that we need to keep the same ambitions. As we grow older we tend to recognise our particular skills and deficiencies and adjust our ideas to take these into account.

I was fairly conventional when I was a child in wanting to be either an engine driver or an astronaut. Indeed I fully expected to be going to the moon well into my teens, and might have got there as a tourist years ago if the US space program had not lost its way then as it has once again. Richard Branson might help me out yet. Still, some are more focussed than I was. I remember that my best friend when I was nine or ten wanted to be chartered accountant. I don’t think he ever qualified as one, though I believe he is a successful financial journalist. Money must have interested him in one way or another all these years.

We need one or more ambitions throughout our working lives simply as motivation. Otherwise we will simply make the old mistake of doing the same thing; I will avoid the cliché. If we do not try to change, we will not get better and our businesses will not get better.

Of course it is not sensible to be unrealistic. I will never be an astronaut, more’s the pity, and I will never travel the galaxy in a star ship, unless of course I am abducted by aliens, and that would be a poor ambition. I do need a marketing plan and I do need to implement it and ask my network on a professional basis how I can grow my business further and go to the next level.

Ambition is no bad thing even when we get old. Maybe I will join the one-hundred-year-old parachute jumpers one day, but for now, let me have a successful growing business to pay for my eventual retirement and of course the parachute school in a few decades time.

© Jon Stow 2010

Reblog this post [with Zemanta]