Tag Archives: Social media

The meaning of influence in networking

Posted on July 11, 2013 by Jon Stow

These days in business marketing, and especially on-line, we hear a huge amount about influence. How much influence does a marketer or networker have? In social media, some measure influence in terms of their Klout or PeerIndex score. Actually they … Continue reading →

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Do you supply your services 24/7?

Posted on June 20, 2013 by Jon Stow

As a professional person it is important to respond to clients’ questions promptly. Gone are the days when generally a client would write a letter and would be happy to have had a reply within a week. Now they mostly … Continue reading →

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The ignorant blunderbuss approach to sales and marketing

Posted on June 10, 2013 by Jon Stow

Knowing our abilities and our limits My business is helping people with their tax issues, and finding help to support their businesses. I know a lot about how to do that, and that is down to hard work, training and … Continue reading →

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It’s not politics, it’s about reputation management

Posted on April 29, 2013 by Jon Stow

Nigel Farage of the UK Independence Party (UKIP) accuses political opponents of ‘scrutinising each and every one of our 1,732 candidates, monitoring every social media output over the last few years’ to look for comments embarrassing to UKIP. If there … Continue reading →

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Broken tools, new toys and business

Posted on April 26, 2013 by Jon Stow

Sometimes tried and trusted methods stop working, and we hardly notice because we carry on out of habit. That is what happened with me and breakfast networking.  It took a while for it to dawn on me that I was … Continue reading →

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The Smart Aleck networker

Posted on April 18, 2013 by Jon Stow

Do you know that person at your networking meeting? The one with the loud voice, saying “Hey, look at me”? The one who is always telling everyone how great their business is as opposed to the competition? In fact, the … Continue reading →

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Minding your own business content

Posted on March 4, 2013 by Jon Stow

As our small businesses are so personal to us it makes sense to keep control of what we put out in the big wide world. You may have seen recently that Posterous is being closed down by Twitter, who acquired … Continue reading →

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How to make your business personal

Posted on February 21, 2013 by Jon Stow

The uninitiated I am active in social media as you know, and you probably would not have found this blog if you were not also active. The other day I was explaining to some fellow tax practitioners how useful I … Continue reading →

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Social media gaming and business reputation

Posted on January 28, 2013 by Jon Stow

I care about my business reputation. Of course it is up to you what you think about my tweets and my Facebook posts, but I can assure you they are all authentic and deliberate. Everything everywhere which is under my … Continue reading →

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The trouble with referral networking

Posted on October 18, 2012 by Jon Stow

A colder climate Given that there are so many groups, not just the breakfast meetings, referral networking is hard work. As we said, there is a lot of dilution with people being torn several ways. The recession has brought more … Continue reading →

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