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Tag Archives: Waitrose
Uncomfortable market positioning
I believe we in business all need to know where our place is in the market, and indeed to work at our positioning. Continue reading
Posted in Business planning, Customer relations, marketing, Sales
Tagged Apple, comfort, Gucci, John Lewis Partnership, Market, Positioning, quality, Waitrose
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Why quality is important – lessons from BMW and Waitrose
We need to engage trusted and recommended people to support our businesses, and we need to be the best in our field at what we do. We need to be different from the rest, to have something special as far as our prospects are concerned so that they want to be our clients. We need to be the Waitrose experience, top quality products and services for which we can charge a decent amount have our clients or customers and clients come back to us again and again. Continue reading
Posted in Business planning, Customer relations, management, marketing
Tagged BMW, customer, false economy, Jim Connolly, marketing, quality, recession, sales, trust, Waitrose
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