In my role as an Associate of the Institute for Independent Business I have often come across businesses with terrible websites, no marketing strategy, and no direction. They wonder why their sales are so poor and would be asking for help.
If anyone wants to stay in business and be successful, they must get out there, have a decent website, and learn to use social media so that potential customers find them.
A reminder of such a depressing situation is a special interest club to which I belong. It needs new members, but the website is extremely poor and uninviting. Other comparable local clubs have websites which look much slicker. Our members are getting older, and the membership numbers are falling as fewer can participate, or indeed are no longer with us. The committee will not spend the money they need to as they somehow fail to see the benefit. So, no decent website, no club in just a year or so.
We need fresh blood, new joiners and need to be more attractive, which also mean more activity, more entertainment, and more interesting activities.
But if they will not spend a reasonable amount on a new website, there is no hope for the club.