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Monthly Archives: August 2010
Personality, marketing and business principles
I wonder if deep down our approach to business reflects our personality and we cannot change it. Continue reading
Posted in Business planning, marketing, Sales, Social media
Tagged detail, marketing, personaility, practical, Richard Branson, Warren Buffett
2 Comments
Telephone service and talking to clients
At the end of any telephone call, our client should feel that their immediate need is being dealt with. Continue reading
Posted in Customer relations, Customer service, productivity
Tagged client, customer, Customer service, reputation, service, small business, Telephone
2 Comments
Play to your strengths
Especially when we start out in business we try to please every client or customer who comes along. I know because I have been in that position. However I have learned that we should concentrate on what we are best and most comfortable at doing, and on what is most profitable for us. Continue reading
Posted in Business planning, Customer relations, Customer service, productivity
Tagged outsource, planning, sales, service, subcontract
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It is all about getting in the cash
We have had some gloomy forecasts about the British economy recently with the Bank of England downgrading its own for growth in the immediate future. It says that growth in 2011 will be less than 3% compared with the previous … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged cash, cash flow, customer, Customer service, false economy, marketing, quality, reputation, sales
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Networking butterflies
I am a keen networker. I do believe in getting out often to meet people in business and to build relationships. To me and to most of us the important part is about the building of relationships, because with that comes trust and the referrals we can give without embarrassment, and we hope the referrals we receive. There are networking butterflies who drift in and out of groups, flitting from flower to flower, never concentrating on a few. Continue reading
Posted in marketing, networking, Referral networking, Sales
Tagged network, networking, referral, reputation, trust
1 Comment
Why DIY contracts, partnership and shareholder agreements are bad news
I am really surprised at how often I have to mention the problems with using someone else’s template or altering up another contract to save professional fees. It is just that there is no substitute for paid professional and insured advice. Continue reading
Posted in Business planning, management
Tagged agreement, amateur, contract, DIY, NDA, Partnership, shareholders
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Great gestures and goodwill
Here’s the thing. The buffet lunch was free. It was an extremely generous gesture by the host business. Continue reading
Posted in Business planning, Customer relations, marketing, networking
Tagged generosity, local, Market, marketing, Marketing strategy, trust
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The perils of under-resourcing
They were never honest and said “we are at full capacity and we haven’t the resources to meet your or the clients’ needs.” That means that they will continue to fail and they will always lose clients as quickly as they get them. Continue reading
Posted in Business planning, Customer relations, Customer service, Sales
Tagged customer, Customer service, quality, referral, reputation, resource, trust
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