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Monthly Archives: December 2010
Thank you for the music!
I have had a very enjoyable year writing this blog and my other ones. If the truth be known, I mainly write these days because I enjoy it and because I hope the odd nugget might be useful. I suppose … Continue reading
Posted in marketing, networking, Social, Social media
Tagged Andrew Lock, Blog, blogging, Chris Brogan, help, Jim Connolly, marketing, networking, Sarah Arrow, Seth Godin
2 Comments
Why starting a business is hard work for the brain
Holiday times are when we have space to think about the future, and for some it will be to seek new opportunities in starting a business. When we go back to first principles to start a new business we need … Continue reading
Posted in Business planning, marketing, Start-up
Tagged business plan, family, finance, idea, Marketing and Advertising, support
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Desperate networking
I wonder whether some of them are driven by desperation that their networking has never worked even when they started and took it more slowly.
We know that if our marketing isn’t working we have to change it. Networking is a sort of marketing in which we give without expectation of getting business from anyone in particular but in the knowledge that those we know may think of us when it counts and they think they know someone who needs us. Continue reading
Posted in marketing, networking, Sales, Social media
Tagged Hunting, marketing, network, networking, networking butterflies, small business
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Choices
Our first businesses are generally based on our familiar environments. We tend to work in familiar areas. That is understandable, but we can corral ourselves into a particular mindset in which we can believe that we are only good at … Continue reading
Posted in Business planning, marketing, Sales
Tagged ambition, enterprise, fun, marketing, new business, Start-up
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Mutual envy
Image via Wikipedia Many of us in business for ourselves feel we would be unemployable if we were asked to go to work for someone else. We enjoy the freedom of making our own decisions and being in charge. We … Continue reading
Posted in Business planning, management
Tagged Employment, freedom, self-employment, small business, Wage slavery
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Shopping habits and the High Street
Instant gratification is the name of the game, and no, I am not talking about anything sleazy. Just as I was saying recently that the advertising tradition of two hundred years is outdated, so is the traditional High Street specialist … Continue reading
Posted in Business planning, marketing, Sales
Tagged High Street, mail order, niche, Online shopping, Retailing, Start-up
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Do not speak ill of the dead or the living
Image via Wikipedia My Old Boys’ Magazine for my school, which is now also an Old Girls’ magazine, recently asked for memories of a former teacher who spent his entire working life there. Apparently his daughter had asked for some … Continue reading
Posted in Customer relations, Customer service, Sales, Social media
Tagged on-line, print madia, reputation
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Unconditional giving
Giving is a selfish act because we get pleasure out of giving. Continue reading
The tools of our business – choice, discretion and honour
Back in January when visiting the local branch of my bank, I was whisked in by the customer relations manager and offered their premium service at a discounted rate. I weighed up the benefits and agreed to sign up. It … Continue reading
Posted in Customer relations, Customer service, management, marketing
Tagged bank, Banks and Institutions, choice, customer, Customer service, discretion, honor, honour, service, value
2 Comments