We know what we want?
It is easy to think we know what we want when buying in services, but we do need to check what our supplier thinks we have asked for. After all, if we buy a new TV or dishwasher, we need to know it fits our requirements; whether it is the right quality or has enough capacity. We need to make sure that the item is of a suitable specification.
I am sure we have all made mistakes with our purchasing. If it is not a high value item we can shrug our shoulders and learn. If we have spent a lot of money we need to make sure we are getting what we expect.
Often in business we do spend quite a lot when buying in services. It might be on marketing, it might be on our telecoms purchasing, or finance or accounting services. It is vital that we give our suppliers all the information they need to know that they can fulfil our requirements.
From the other end
As a supplier I have on occasion found that I have not been told what I needed to know. Once I had a very detailed brief from a client, and asked the questions that seemed obvious from the instructions. I started work on the project and then found out something that changed everything. I did not learn of this additional factor from the client. I won’t say I found out completely by accident. Sometimes we can make an educated guess based on not much. However from where I started I could not have known about something which was so left field and which for legal reasons meant I could not complete the project as originally instructed.
Looking back, the client had no excuse not to tell me. It would be akin to forgetting to tell the builder putting up an extension to your house that there was a disused mine shaft underneath.
Lay it bare
The moral of the story is that if you are buying in services, whether it is website design, accountancy, financial advice or re-fitting of your shop you need to specify exactly what you want and tell your supplier everything. It is always better to tell them too much than too little, and use common sense to decide what they might need to know but couldn’t guess. Otherwise everyone ends up with egg on their face. I prefer my egg in an omelette and I cook a decent one. I don’t like wasted money, wasted time or wasted eggs.