When some people talk about their personal relationships, we want to cry out “Too much information” but when on-line that’s what we get. It is so difficult to filter out the noise. We are constantly being urged by various web pundits and bloggers to follow certain paths. Many of these opinions may be the right ones. We have to be selective because otherwise the noise will drown out all the information we could use.
It is the same with different web tools and social media sites. There are just too many to give the time to all at once. I avoid most of the invitations I get to join new social networks and try to ascertain those that are most likely to be useful. I will dive properly into Quora and BranchOut when I have time, which for a tax practitioner certainly is not in January, no matter how I manage my time and outsource.
However, of all the tools we do use, how do we know how much on-line influence we have? We can use sites which purport to measure influence, such as Klout, but they are very crude. My Klout score as I write is 46, which according to Klout is pretty decent. “Jon Stow is a Specialist
You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience.”
All well and good, but I think a site such as Klout simply measures how much noise one makes. I have been very active on Twitter and Facebook in particular the last couple of weeks (as I write) but noise isn’t influence. Some people might be covering their ears as far as my noise is concerned.
How does it feel?
The only real measure of influence as far as I am concerned is the number of website and blog hits I see, the comments on the blogs and the number of conversations or (more critically) responses I have to initiate conversations on other people’s blogs, my blogs and Twitter. These are climbing steadily while my Klout score has varied between 18 and 51.
In the end social media influence must be not how other people measure it but how it feels. Pain and pleasure are subjective feelings influenced usually by multiple factors. One’s on-line influence may be measured by clinical factors such as website and blog hits, but the manifestation is the number of sales we are making through our internet influence. I am pleased to say that these are climbing well from almost nothing a couple of years ago, but on this receiving end, subjective personal measuring of new business is really the only way I can truly know. It’s as subjective as just knowing whether or not we are happy. I certainly am, but definitely not complacent. What do you think?