Monthly Archives: June 2012

Social media imprint and reputation

Posted on June 28, 2012 by Jon Stow

Trolling As I use social media for marketing I think carefully what I say when in business mode. I think most people do who interact on-line in a business context are quite careful. However, that doesn’t mean everybody. It is … Continue reading →

Posted in marketing, Social media | Tagged , , | Leave a comment

The Marketing Apple

Posted on June 25, 2012 by Jon Stow

  Taking a bite Some people get really upset about Apple, so much so that when a writer gives his take on why Apple is so successful in marketing their products, commenters immediately take it as a criticism or bashing … Continue reading →

Posted in marketing, Sales | Tagged , , , , , | Leave a comment

Adding value by business blogging – a personal view

Posted on June 21, 2012 by Jon Stow

  Why? People ask me why I blog. Those who don’t, and probably don’t read other people’s blogs ask that question, usually followed with “I don’t know how you find the time”. I am not the first to talk about … Continue reading →

Posted in Blogging, Business planning, marketing | Tagged , , | Leave a comment

Corporate life and being the Captain of your own ship

Posted on June 18, 2012 by Jon Stow

What I miss about my old corporate life: Having huge resources in terms of reference books. Having camaraderie of quite a few colleagues in sharing a lunchtime meal and drink. Not having to think about paying the business bills. Having … Continue reading →

Posted in Business planning | Tagged , , | Leave a comment

Slings and arrows of outrageous fortune in small businesses

Posted on June 15, 2012 by Jon Stow

Literary truths I have borrowed from Shakespeare in the title, but also remember Enid Blyton who inspired me to be a bookworm as a child: “What does it matter if things go wrong? l sing and I’ll whistle my brave … Continue reading →

Posted in Business planning, Customer relations | Tagged , , | Leave a comment

The measure of a good client

Posted on June 11, 2012 by Jon Stow

  Accidents and reputation We can send our breakdown recovery service to deal with business accidents. One of the ways of avoiding accidents is by being careful whom we take on as clients, particularly when we provide professional services of … Continue reading →

Posted in Customer relations | Tagged , , | Leave a comment

Accident recovery in business

Posted on June 8, 2012 by Jon Stow

Feelings Business life is not always perfect. Sometimes things go wrong. A client has a bad experience. It may well not be your fault, but the client may not share that perception. You have to work out what you can … Continue reading →

Posted in Customer relations, Customer service | Tagged , , , | Leave a comment

Business partnerships and collaborations – Part 2

Posted on June 6, 2012 by Jon Stow

Love and marriage In Part 1  I said that a business partnership is like a marriage. It joins together two or more people in a close relationship in which they have to co-operate and work with each other. In any … Continue reading →

Posted in Business planning, management | Tagged , , , | Leave a comment

Business partnerships and collaborations – Part 1

Posted on June 1, 2012 by Jon Stow

It can be lonely being in business on our own. We might want to work with someone else. Maybe we have met someone and dreamed up a great idea for a business, or perhaps a great product. We have that … Continue reading →

Posted in Business planning, marketing, Start-up | Tagged , , | Leave a comment