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Monthly Archives: November 2013
The cost of “fr*e”
We all know that supermarkets are clever in their labelling, trying to make us think we see bargains where there are not. “Only £1 today” might be a special offer or it might be the usual price, or they might … Continue reading
Posted in marketing, Sales
Tagged marketing, multiples, offers, profit margin, sales
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“You do not have a problem”
Someone called to ask my advice because he was worried about a perceived problem to do with tax. This gave rise to a dilemma all professional services business owners have to deal with now and again. The caller thought he … Continue reading
Posted in Customer relations, marketing
Tagged Business ethics, ethics, marketing, reputation
2 Comments
Do not lie to your prospects
Being straight with your clients is essential as we all know. Being honest as to whether we can help new enquirers is also vital. When we start in business there is a temptation to try to grab every customer who … Continue reading
Posted in Customer relations, Sales
Tagged honest, inquirer, prospect, reputation, Sales pitch
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Learning from the great writers
There are those who believe the on-line marketers who offer us the opportunity of a large regular income for four hours work a week. The rest of us know that being successful and earning serious money involve hard work. We … Continue reading
Posted in marketing, Social media
Tagged GK Chesterton, Learning, marketing, Online Writing, Writer, Writers Resources
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Monday, Monday, so good to me
The Mamas and The Papas sang: “Monday Monday, so good to me, Monday Monday, it was all I hoped it would be” It seems the rest of their Monday did not work out so well, but I look forward to … Continue reading
Keeping the business engine running
A personal note Life has not been simple at On Our Bikes Towers the past few weeks. We planned a holiday, and then my wife was taken ill the day before we went away and she ended up in hospital. … Continue reading
Posted in Business planning
Tagged Men's Health, Moustache, Movember, planning, support, Time management
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