Monthly Archives: March 2014

The hard sell and me

Playing hard ball When I moved from employment to running my own businesses I did a few sales courses. The first one I was obliged to undertake as it went towards getting and accreditation with a membership organization. The technique … Continue reading

Posted in Sales | Tagged , , , , | Leave a comment

Do keep up!

Has your business changed in the past few years? Mine has. In fact, since I first started working in my profession as a young lad, the entire nature of what people like me do has changed beyond recognition. My first … Continue reading

Posted in Business planning, marketing | Tagged , , | Leave a comment

Getting advice for free

Last time I mentioned those time-wasters who call or email on the pretext of getting a quote, or sometimes even without the pretext, just to get free information. It is so annoying. However, we can understand that not everyone wants … Continue reading

Posted in Business planning | Tagged , , | Leave a comment

No time-wasters?

I do not like having my time wasted. However time-wasters are hard to avoid when they telephone to try to elicit free information or professional advice, even though they should know that free advice is not worth the paper it … Continue reading

Posted in marketing | Tagged , , , , | Leave a comment

Turning the business around

Sometimes business declines because there is a lack of demand for the product or service and no amount of clever marketing is ever going to increase sales. Recently I saw a feature on a news programme about a firm making … Continue reading

Posted in Business planning, Sales | Tagged , | Leave a comment

Picking good clients is like appreciating fine wine

As you know, I do like to be appreciated by my clients and do not like being seen as a commodity. I am not a wine snob. I do not know all that much about wine. However I do appreciate … Continue reading

Posted in Customer relations | Tagged , | Leave a comment

Are you making up the numbers?

Just because I do not like to be seen as a commodity does not mean that I can influence the thoughts of everyone who sees my business offerings in that light. Unfortunately there will always be people, whom we may … Continue reading

Posted in Business planning, Customer relations | Tagged , , | Leave a comment