As you know, I do like to be appreciated by my clients and do not like being seen as a commodity.
I am not a wine snob. I do not know all that much about wine. However I do appreciate a decent claret. That is why I would rather give a good bottle of wine to someone who would savour it and appreciate the drinking of it, as opposed to someone who saw a bottle of wine as a means to an end; to get tipsy or worse.
So it is that I would rather have clients who appreciate my business services and with whom I can have that friendly relationship. Small business needs to be personal and should be enjoyed by both business owner and client, don’t you think?