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Category Archives: Referral networking
How do I compete?
“How do I compete?” That was a question recently put by an accountant who has another 125 accountants within a five mile radius. The easy answer might be “don’t”. Give in and do something else. Then again, there is a … Continue reading
Posted in management, marketing, Referral networking
Tagged cooperation, marketing, specialise, specialize
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Marketing, networking and evolution
A dozen or so years ago when I set up my own businesses, they were local. I joined various networking groups and met a lot of people. I belonged to on-line business networking sites and went to off-line meetings facilitated … Continue reading
Posted in marketing, Referral networking
Tagged breakfast networking, networking, referral
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Was it small business or the internet that changed my life?
It is no secret that I started my own business after the world of employment left me, and I could not get another job. There was no grand plan. I just got “on my bike” to get some money coming … Continue reading
Posted in Referral networking, Social media, Start-up
Tagged ecademy, small business, Social media, Start-up
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Promoting your start-up business – Part 5 – Networking
What is networking? What do we mean by networking? It means getting to know people. We are a social species, and of course some are more social than others. I am quite a shy person by nature, and really … Continue reading
Posted in marketing, networking, Referral networking
Tagged BNI, networking, referral, small business, Start-up
1 Comment
The trouble with referral networking
A colder climate Given that there are so many groups, not just the breakfast meetings, referral networking is hard work. As we said, there is a lot of dilution with people being torn several ways. The recession has brought more … Continue reading
The trouble with breakfast networking
Sleepy time A few days ago I went to breakfast networking meeting. It is several months since I last went to one and I wondered how I used to get up every week at such an unearthly hour to get … Continue reading
Posted in marketing, networking, Referral networking
Tagged breakfast networking, marketing, networking, referral, reputation
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Reputations, referrals and let-downs
If we get a referral from a colleague or fellow business person, it is very satisfying of course, but we have to live up to the recommendation. If we run our businesses as efficiently as we can and offer a … Continue reading
Posted in Customer relations, Referral networking
Tagged Customer service, networking, referral, reputation
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Being aware of our surroundings
I always like to think I am a fairly tolerant kind of guy, but I guess we all have our Achilles Heels. Even on-line I am irritated by people who constantly sell rather than engage. Of course we all have … Continue reading
Posted in Business planning, Customer relations, networking, Referral networking
Tagged networking, referral, reputation, trust
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Come on, rabbit, don’t be shy!
Quite often when I am taking my evening walk, I pass a man of about my age scurrying back from the rail station. No doubt he is a City worker. He does not meet my eye and scoots past like … Continue reading
Posted in Business planning, networking, Referral networking, Sales
Tagged BNI, marketing, networking, Rabbit, relationship, small business, Social animal, trust
5 Comments