Category Archives: Social media

Burying the bad news

Google is being required by the European Court to allow individuals to request that certain personal information about them will; not be found in a search. This does not mean that if you already know the web address where such … Continue reading

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Difficult people we do not work with

We know how to deal with customers who are making our lives less fulfilling. What about the non-customers who are unkind to us? Many of us market our businesses on-line. That does leave us open to abuse. I do accept … Continue reading

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Learning from the great writers

There are those who believe the on-line marketers who offer us the opportunity of a large regular income for four hours work a week. The rest of us know that being successful and earning serious money involve hard work. We … Continue reading

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The politics of networking or rubbing your contacts up the wrong way

I love networking. I have not been out and about for a few months for reasons beyond my control, but I do like to get out and meet people. It is not just because I like getting business, although it … Continue reading

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The meaning of influence in networking

These days in business marketing, and especially on-line, we hear a huge amount about influence. How much influence does a marketer or networker have? In social media, some measure influence in terms of their Klout or PeerIndex score. Actually they … Continue reading

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Some things for the long weekend

Have you tried Zemanta when blogging or managing your on-line content? It helps find your own related content and images as well as articles and blog posts from other people which will add value to your writing. It will also … Continue reading

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It’s not politics, it’s about reputation management

Nigel Farage of the UK Independence Party (UKIP) accuses political opponents of ‘scrutinising each and every one of our 1,732 candidates, monitoring every social media output over the last few years’ to look for comments embarrassing to UKIP. If there … Continue reading

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The Smart Aleck networker

Do you know that person at your networking meeting? The one with the loud voice, saying “Hey, look at me”? The one who is always telling everyone how great their business is as opposed to the competition? In fact, the … Continue reading

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Minding your own business content

As our small businesses are so personal to us it makes sense to keep control of what we put out in the big wide world. You may have seen recently that Posterous is being closed down by Twitter, who acquired … Continue reading

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How to make your business personal

The uninitiated I am active in social media as you know, and you probably would not have found this blog if you were not also active. The other day I was explaining to some fellow tax practitioners how useful I … Continue reading

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