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Category Archives: Social media
Burying the bad news
Google is being required by the European Court to allow individuals to request that certain personal information about them will; not be found in a search. This does not mean that if you already know the web address where such … Continue reading
Posted in Blogging, Customer relations, marketing, Social media
Tagged Google, marketing, reputation, small business
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Difficult people we do not work with
We know how to deal with customers who are making our lives less fulfilling. What about the non-customers who are unkind to us? Many of us market our businesses on-line. That does leave us open to abuse. I do accept … Continue reading
Learning from the great writers
There are those who believe the on-line marketers who offer us the opportunity of a large regular income for four hours work a week. The rest of us know that being successful and earning serious money involve hard work. We … Continue reading
Posted in marketing, Social media
Tagged GK Chesterton, Learning, marketing, Online Writing, Writer, Writers Resources
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The politics of networking or rubbing your contacts up the wrong way
I love networking. I have not been out and about for a few months for reasons beyond my control, but I do like to get out and meet people. It is not just because I like getting business, although it … Continue reading
The meaning of influence in networking
These days in business marketing, and especially on-line, we hear a huge amount about influence. How much influence does a marketer or networker have? In social media, some measure influence in terms of their Klout or PeerIndex score. Actually they … Continue reading
Posted in networking, Social media
Tagged breakfast networking, influence, Klout, PeerIndex, Social media, Twitter
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Some things for the long weekend
Have you tried Zemanta when blogging or managing your on-line content? It helps find your own related content and images as well as articles and blog posts from other people which will add value to your writing. It will also … Continue reading
It’s not politics, it’s about reputation management
Nigel Farage of the UK Independence Party (UKIP) accuses political opponents of ‘scrutinising each and every one of our 1,732 candidates, monitoring every social media output over the last few years’ to look for comments embarrassing to UKIP. If there … Continue reading
Posted in Customer relations, Social media
Tagged discretion, reputation, Social media
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The Smart Aleck networker
Do you know that person at your networking meeting? The one with the loud voice, saying “Hey, look at me”? The one who is always telling everyone how great their business is as opposed to the competition? In fact, the … Continue reading
Posted in networking, Social media
Tagged breakfast networking, networking, Social media, Social network, Twitter
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Minding your own business content
As our small businesses are so personal to us it makes sense to keep control of what we put out in the big wide world. You may have seen recently that Posterous is being closed down by Twitter, who acquired … Continue reading
Posted in Business planning, Social media
Tagged Automattic, planning, Posterous, Social media, WordPress
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How to make your business personal
The uninitiated I am active in social media as you know, and you probably would not have found this blog if you were not also active. The other day I was explaining to some fellow tax practitioners how useful I … Continue reading
Posted in marketing, Social media
Tagged Facebook, personal brand, Social media, Twitter
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