Tag Archives: advertising

What works for us

  When I started my businesses I took an ad in local monthly pamphlets which go out to probably about 20,000 homes. It worked quite well, but although I was at one time advertising in four of these booklets going … Continue reading

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Promoting your start-up business – Part 3

Advertising Advertising is a difficult subject for most small businesses, because there are many choices, but most of them will not be right for you. If you have a shop or any sort of retail premises, then in advance of … Continue reading

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First steps in marketing your start-up business Part 1

You are about to open your doors to the public, whether that is literally if you have retail premises or consulting rooms, or figuratively if you are working from home and are more likely to be visiting your customers. How … Continue reading

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Time wasting and fog

Image via Wikipedia I believe we should always be at least fine-tuning our business models and especially our marketing of course. Whether the New Year is the time for a good clear-out or the business should have a good spring-clean … Continue reading

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Don’t repeat costly business mistakes

Mistakes. We all make them. In the early years of a business, inexperience may lead us to make quite a few. Don’t worry about that. It is important to learn from mistakes and move on. Continue reading

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Businesses should be careful what they say

Some PR material you see on-line and off-line is quite discouraging to the prospective client or customer. Continue reading

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How will your customers find you?

It struck me the other day while I was waiting for a hair cut that there are different ways of attracting customers. Some businesses are totally passive in their marketing, some can get away with only a little marketing, and … Continue reading

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Some things start-up businesses need to know about

What no one tells us if we don’t ask is about all the mistakes we might make which can cost us money. It is always useful to be armed with a few tips, so here are some things I have learned. Continue reading

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More imagination in customer service

Having been frustrated with the lack of interest in new business exhibited by local event venues and hotels, I have to be fair and mention that one of them telephoned back after a week to say that they could meet my proposal for the amount per head for each of my breakfast group, but they would need to charge an extra amount (actually quite a lot) for our use of a room at their establishment. Quite why they thought this would be satisfactory when clearly I was looking for a particular budget, which they disregarded in adding the room cost, I just don’t know. Continue reading

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Why we should deal with the present to look after the future of our business

We are coming to the end of another year, and of course all the predictions for 2010 and beyond are already upon us. As with the social media “experts’” forecasts, most of these will be wrong or else they will … Continue reading

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