Tag Archives: Blog

Content marketing – it really works!

The marketers I am not a marketing guy. I am always keen on picking up new ideas of course, but I defer to others in advising businesses on marketing, and as you know, I know a lot of people who … Continue reading

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Thank you for the music!

I have had a very enjoyable year writing this blog and my other ones. If the truth be known, I mainly write these days because I enjoy it and because I hope the odd nugget might be useful. I suppose … Continue reading

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Confidence in our business strategy

    I have been writing recently about making assumptions about our business and our clients which may be unwarranted. In the business process, whether we are selling goods or services, we do need to understand those who may buy … Continue reading

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Why employment is the other side of the fence

I was talking recently to a senior manager of a major financial institution. She is by any measure a successful person, well paid and valued by her employer. She is a person whom one would describe as a serious IT … Continue reading

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