Tag Archives: marketing

Is your organisation anonymous?

Posted on September 4, 2024 by Jon Stow

If anyone wants to stay in business and be successful, they must get out there, have a decent website, and learn to use social media so that.customers can find them. Continue reading →

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What counts is what we can do

Posted on May 2, 2017 by Jon Stow

We had a very interesting speaker at a meeting I went to the other week. He was very knowledgeable in his subject and sounded as though he could really help his clients through tough times and to achieve their best. … Continue reading →

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Staying in touch

Posted on January 16, 2017 by Jon Stow

Human beings are social animals. We like to hear from people. We like to know that we are in the thoughts of others. We like to belong. Our clients and customers are human beings. They like to hear from us … Continue reading →

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Freebie folly

Posted on August 17, 2016 by Jon Stow

I had an email from an accountancy firm asking if I would give free tax advice in half-hour sessions over the telephone. I thought the guy must mean free to the client, but his firm would be paying my business. … Continue reading →

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“Thank you for your time”

Posted on December 14, 2015 by Jon Stow

That is something the TV news presenter says quite often to someone they have just interviewed. I think that phrase is a clue that they have not learned much from the interviewee; perhaps nothing at all which will help the … Continue reading →

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How do I compete?

Posted on November 9, 2015 by Jon Stow

“How do I compete?” That was a question recently put by an accountant who has another 125 accountants within a five mile radius. The easy answer might be “don’t”. Give in and do something else. Then again, there is a … Continue reading →

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Twitter? How do you find the time?

Posted on August 17, 2015 by Jon Stow

I was asked the above question over lunch at a meeting of tax practitioners. I was a bit surprised, but on reflection the guy asking is an employee. He is engaged to work on particular clients and tasks which are … Continue reading →

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Great sausages, but plan your business in advance

Posted on August 3, 2015 by Jon Stow

A long time ago when I was in my early twenties, my Mum thought she would like to run a pub, a free house which is one not tied to a brewery. This was following lunch at a very good … Continue reading →

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Born free, but life isn’t free

Posted on July 27, 2015 by Jon Stow

I get a lot of business through websites; both my own and others where I have a presence. The enquiries I receive as a consultant on somewhat technical matters fall into three categories: Genuine requests for help from people who … Continue reading →

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Politics, religion and social media for business

Posted on May 18, 2015 by Jon Stow

Here in the UK we have had an election. In the run-up, many people in my business circles have shared their opinions on the parties’ policies, and post-election they are sharing their views on those who have a different opinion … Continue reading →

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