You are about to open your doors to the public, whether that is literally if you have retail premises or consulting rooms, or figuratively if you are working from home and are more likely to be visiting your customers.
How will your potential customers know you are there? You will have to tell them!
There are a few simple ways of announcing your presence. I will list a few and expand on some later in this series.
- Prepare a press release. It is very important to get this right so I will discuss this in the next chapter.
- Have an attractive sign if you have business premises, and make sure it says what your business does. Do not leave people to guess or have to find out by peering in your window.
- If your premises are not on the main drag get an A-frame sign board and ask a nice shop owner in the busier area if you can put it outside their place. Many will be happy to help direct customers right up your alley.
- Give careful thought to advertising. Many new business owners get this wrong and I will help you later in a future post.
- Plan to network. That means making a point of going out to meet people in other businesses, and perhaps get an introduction to public speaking. Don’t worry. It will only be a minute or so and you will be surprised how quickly you get used to it.
- Make as many friends as you can who are in the same business as you. I know from experience that camaraderie with others in a similar line is very helpful and that your “colleagues” will be happy to share tips.
Starting a business can be very daunting, but also the most exciting time in our working lives. Running a business ought to be fun. Don’t you agree?