Archives for May 2016

Asking for help

I was having a chat the other day with the chairman of our local Chamber of Trade. He said that many businesses are struggling around our way. I guess he would be in a good position to know, albeit his business is a notable success.

It struck me that when we meet other local business owners socially or at networking meetings, few people admit to their difficulties. It is polite to ask “How’s business?” but apparently so many are actually ashamed to admit that maybe business is not so good.

There are cynics who believe that many networkers do not care about their fellow business owners. It is true that there are certain types who just wish to sell to you and if you do not want to buy they lose interest in you. We have a local guy just like that, but no names, no pack drill. Just the same, there are many who can help and it is there for the asking.

Often someone in your network may not know they can help you, but the help they could give might be of mutual benefit. You might have bought a load of widgets and do not know how to sell them now. They might have a market or a contact, and there could be profit in it for both of you.  You might be bogged down with a contract that will cost you too much time and money to do now. They might be able to take the work off you with a much lower base cost to do. Again passing on or subcontracting could leave profit for both of you. You do not know if you don’t talk. I subcontract some work permanently to others I met through networking. We all make money out of it; decent money too.

Sometimes we need help we should pay for, such as marketing of anything which involves the other party doing all the work. Just the same, our businesses can be improved considerably through mutual cooperation. Ask for help, and if the first people you ask cannot assist you, they may know someone who can.

Don’t be shy. Ask.

Self-belief in business

Now you can criticize...

It stands to reason that if we have our own business we need to believe in what we are doing. That means that we should believe sincerely in our product or service. If we are honest with ourselves we can be honest with our customers. Then we can sell with that sincerity.

The trouble is that self-doubt can always creep in. We are not all constantly confident. Many of us, although actually very good at what we do, cannot quite believe that we are as able as our peers and colleagues, let alone better than some. We fear we will be found out as imposters. Maybe this is a more common phenomenon in women but this was my problem for many years. I think the explanation for me lies here.

Late in my career and rather accidentally, I landed a job which was technically very difficult, and which really terrified me to start with. However, I not only found that I could do it, but that I was very good at it. That was when it came to me that I was not an imposter, but could give as good as anybody, and better than some too.

I had this revelation, but maybe you just have to realise that the feeling of being an imposter is only in your mind. I still have bad days sometimes, and maybe you do too. Just think of all the good things you have achieved in your career and in your business and build on your confidence. Go get ‘em.

Value, price and knocks

I lost a client recently. I wondered why. She said to me that my service had been great over the last eight years, and she could not have been happier. It was just that someone else was cheaper.

I had always had good feedback from this client. I visited her at her home at least once a year and spoke to her often. It is not as though she could have felt neglected. In effect she praised the value of what she had without ultimately appreciating it enough to stay with me.

There is no lesson to be learned here other than that we will get knocked now and again. We just have to move forward with confidence.