Archives for May 2015

What works for us

 

lonleliness

Remember what works

When I started my businesses I took an ad in local monthly pamphlets which go out to probably about 20,000 homes. It worked quite well, but although I was at one time advertising in four of these booklets going to different areas, over the years I have found that two local towns did not want to buy from me. I do not understand why, but I stopped my ad in those particular pamphlets. I still have ads in the other two booklets because they do work and they reinforce my local presence.

I used to do a lot of breakfast networking. You may remember I even ran a breakfast group for a while. That helped my business locally. However, for family health reasons I backed away from that scene, and I cannot say that my business has suffered to any degree. Maybe that networking had stopped working for me, so I do not feel a great need to re-engage.  I do network face-to-face at meetings later in the day.

What works for me now in getting business is my on-line presence both through my own websites and through that of an alliance where I pay for my profile via commission when I close business received through that “external” website.

I have tried to recognise where marketing does not work or has ceased to work, and close it out. I will always try new methods too. We have to test and see what works, and notice what has stopped working, otherwise we end up wasting money and our valuable time.

Do not be lazy with your marketing because it can be expensive. I know myself it can be easy to let it slip.

 

Politics, religion and social media for business

Some signs we ignore at our perilHere in the UK we have had an election. In the run-up, many people in my business circles have shared their opinions on the parties’ policies, and post-election they are sharing their views on those who have a different opinion from them.

We all have political opinions, and unfortunately when they are attacked we cannot help taking it personally. It seems they are taking pot shots at us. Yet in a business environment we may like those who differ from us, but it is inevitable their politics colour our opinion of them. In other words, their opinions damage our relationship because we see them in a different light.

Generally online, via Twitter or Facebook amongst other places, I do not see small business people spouting their religious views, which is a great relief. Religion is a cause of conflict when people do not see eye-to-eye.

When I became a radio amateur (ham) as a young chap, passing the exam, I knew that it was rule that we did not discuss on-air either politics or religion. That way we avoided bad feeling. To me, using social media to maintain my business circles, it should be a rule that we avoid politics.

Of course that is just my opinion.  I am human and can be offended by others’ beliefs if their outspoken opinions seem directed at my friends or at me.

How do you feel about mixing politics with business?

Your business safety net

Running a small business is engaging and enjoyable. We love the game, what we do, the people we meet and the buzz of being rewarded by our customers when they pay us.

It is so easy to forget that things can go wrong, and usually it won’t be our fault.

Suppose we might make a mistake which costs our client money. It does happen as no one is perfect, however much we guard against errors. Human nature being what it is, a customer might think we have made a mistake and cost them money, when we have not put a foot wrong. Either way, we need to be insured against action against us. Otherwise a vindictive client entirely in the wrong can cost us a lot of money and ruin our business. Professional indemnity insurance is essential and public liability insurance is important too.

Then again, how well are we insured against damage to our premises? Is our insurance up to date? Do we insure against loss by backing up all our data off-site?

Suppose our key staff have health issues and are off sick for a long time. What if we get sick and need to take time off? Are we insured to hire substitutes? Is our business income insured? Is our health insurance up-to-date?

Being insured for every eventuality sounds expensive, but when we think of the alternative of disaster and poverty we should grit our teeth and pay our premiums. Do you pay yours?