As I have been telling everyone, notably on Twitter, I have had a lot of problems with IT over the last three weeks. I am pretty dependent on the technology working to keep my business running smoothly. I use many on-line services, paid-for and otherwise. In fact, the way I work as a quite small business would not have been possible fifteen years ago, and not too easy a decade ago. I started seven years ago as a fairly early adopter originally being on-line with 24-7 dial-up before broadband reached our area. Without the technology I would be a lone voice crying in the wilderness and never heard, and whilst the recent problems bring headaches, I have to be thankful that when the technology works (which is usually) it is magic. I am genuinely lucky that my business is facilitated (made easier – but the thesaurus isn’t that helpful) this way as a while back I would have been one of the unemployed with little prospect of getting work in a downturn.
Lots of people have similarly been unshackled by the technology and have genuinely a much greater chance of getting businesses off the ground to earn some money in hard times. I am not talking about dodgy MLM and “network marketing”; I mean real B2B and B2C business. Of course there may be a difficult market but there are opportunities to make a difference, to help struggling businesses and to be innovative too. For those who are computer-literate and can be flexible there should be a viable business (even if only providing a subsidiary income) using their talents or exploiting their knowledge in a hobby to go in a different direction. If you have experience in a market as a buyer, you can probably be a seller.
Today we have through technology the potential to gain knowledge my parents could never have dreamt of, and a much greater insight into what is going on in the world. Political and economics intelligence is available to us all and at little or no cost, so in a way there is no excuse for ignorance, though we should never be afraid to ask for help where it is needed.
I could get into trouble for this kind of article because many do not like the optimistic perceived coach-type pieces we see published so often. Some of my best friends are coaches. Chuck what you wish in terms of virtual brickbats. We ARE lucky in that we do not have to do as we are told and can go our own way, and all because of technology.