Referral networks and joint ventures need teamwork

The whole team should be on their bikes

Over the last ten years I have belonged to several breakfast groups and even run one. I have also belonged to networks meeting at other times of the day. Some of these groups produced great relationships and also business. One produced really a lot of business for which I will always be grateful.

Networking groups succeed when the members work together and help each other. After all it is not reasonable just to keep taking and not giving. Giving is what we should do first, and keep on doing it. Referral groups can only succeed where the members respect each other and work together.

Not all the groups to which I have belonged have been successful though. Those that have foundered on the rocks have suffered because not all the members were “on board” in spirit and working to support the group. Some people think all they need to do is to pay their subscriptions. They don’t turn up at the meetings often enough. They don’t look for referrals for others. They are passengers. We cannot carry passive people.

One or two of the groups to which I have belonged have worked together on major marketing efforts for the network and for its members. These sorts of joint ventures can also be very successful, but only if everyone participates by actually doing some work. You have to DO THE WORK as Chris Brogan would say.

I don’t know about you, but I need my valuable time to run my business which includes doing my marketing. I am happy to help others with theirs in joint initiatives if they really are that; not if I am doing all their marketing as well as mine (unless they are paying me suitably for doing it).

Have you come across these “hangers-on” who expect the world to come to them? Isn’t it so much better when you have all your networkers working with you rather than just coming along for the ride?

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