Blogging originality and evolution of ideas

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A couple of my favorite bloggers have talked about the apparent decline in original thought. Danny Brown suggests that popularity can breed sameness in part because of pandering to the masses. Gini Dietrich talks about aggregation and automation which encourages laziness on the part of the bloggers or writers, and, I think, on the part of the readers as well.

Evolution of thought

It’s not all bad news though. More people read more stuff than when we relied on newspapers. We see the same ideas or the same advice being imparted. We can scan or gloss over this. What is exciting, though, is seeing people pick up and run with ideas, and develop them. There is a sort of osmosis where new thought filters through and blossoms. Of course we all have many of the same sources, such as Mashable, and I read many top bloggers though I cannot read everything without giving up work and sleep.

At the same time, many have different slants on the same subject. I think it interesting when I read a post one day and then someone blogs on a similar subject a day or a week later, perhaps having read the previous one. As long as original thinking takes place, I don’t think we always need to worry about the “sameness”. Ideas are there to be built on. “On the shoulders of Giants” and all that.

Plagiarism

That is not to say that it is OK for anyone to just copy an idea and spin someone else’s article as their own, or, even worse, just republish a post as though it were their own. That has happened to me and probably to you too. It is very annoying even if it is sometimes a rather back-handed compliment.

Being ourselves

I am not a top blogger, although of course I have ambitions. Don’t we all? However, I do believe that we can best develop by simply being ourselves. Pamela Wilson put it quite well writing for Copyblogger a while back. Marcus Sheridan, The Sales Lion demonstrates how being ourselves and saying what we believe in a business blog makes for originality and a unique brand. He also shows that we can write about anything we like within reason, which helps our individual personalities to come out.

Yes, in writing this I have dipped into other people’s material. I am being myself, of course. Even if you think I lack originality in thought, maybe I have found you a great blogger you had missed. But perhaps you are already way ahead of the game.

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