Marketing, networking and evolution

A dozen or so years ago when I set up my own businesses, they were local. I joined various networking groups and met a lot of people. I belonged to on-line business networking sites and went to off-line meetings facilitated by those sites and their owners. In those days, I gained business from doing this, in return for doing my bit in referral networking. I recommended those businesses and their owners whom I felt could help my clients and contacts. That was the way it worked, and possibly still works for some.

Recent local networking has really not brought me any business. Of course I have had referrals from happy local clients, but I cannot remember the last local network referral I have had, and that is despite having referred many of my contacts to other people.

It does not matter in the sense that I get business from all over the world through marketing on-line, and advertising still works for me locally. I just wonder if local breakfast and lunch groups have had their day except maybe for start-ups. What do you think?

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