Tag Archives: advertising

Why your brand and your USP are important

Have you ever been confused by a marketing message or an advertisement that seemed out of place with the product? I believe that when we market our business by whatever means, we need to keep our product or service clear and distinct. Continue reading

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Scammers and traps for start ups

Starting your own business is a big step and one that often isn’t thought through. “Business plan? Goodness me, no I haven’t got one.” However, other difficulties that arise in the first couple of years arise from being too trusting … Continue reading

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